|
Seven
Top Ways to Promote your Ezine
Teacher: Judy
Cullins
One. Network offline.
Visit professional like-minded groups. These groups usually
meet once a month, have speakers, and networking time for you
to mix with other professionals. You will get valuable information
at these meetings for low cost—yearly memberships run
around $25-$50 giving you free meeting attendance. Each meeting
is around two hours including networking time and speaker.
Usually at each meeting you are given a 30-second time to introduce
yourself.
Two. Speak to groups about
your expertise. You may be a guest speaker for a large association
or group, or you may form your own seminars and workshops,
where people come to hear your expertise. During each meeting,
pass the clipboard that asks your audience for their email
addresses. In return, you will send them pertinent information.
Be sure to put your Web URL in plain sight. You want these
people to visit your Web site, first to see your expertise,
then perhaps to buy products.
Three. Promote your eMag
on your web site. Visit many sites and take from them what
will make your pages zing.
I notice a pablum approach upon
visiting many sites. One sign on the "Home" page simply said, "Subscribe
to my free ezine." Is that enough to make you buy?
Instead, use the passion approach.
For my new web site, I submitted this blurb to my Webmaster:
Finish, publish, and sell your book—fast! Receive free
articles, tips and resources in the FREE monthly eMag "The
Book Coach Says…."
Nearby in a box, I shared the
benefits of subscribing—what the reader will get. I shared
how my service/products are unique—remember the "Fast" tag
in my services and books? Write your eBook or Other Book—Fast!
Follow your lines with "click here." Your visitors need explicit
directions.
Another "passion" approach includes
a testimonial about your ezine from a top person in your subject
area. Mine, "totally worth your time," is from Dan Poynter
of www.parapublishing.com.
Placement is also important.
For the best response and more subscribers, place your subscribe
box on the top half of your homepage. Remember the old adage; "Make
it easy for your customer to buy."
Four. Promote your eMag
through your signature. Create a promotional signature in three
to six lines, and add it to the end of each email you send
out. Here, you would list your book title, benefits of your
service, your FREE eMag title, followed by your email or web
site address.
Five. Promote your eMag
in newsgroups, discussion lists and forums. Target those related
to your business or book category. For instance, Sandra Schrift
of Speakers University aims her newsletter primarily at emerging
and professional speakers. Her secondary audience is coaches.
Anne Wayman, San Diego Web designer and editor, and author
of Powerfully Recovered, belongs to several related newsgroups.
Six. Offer your subscribers
a free GIFT SUBSCRIPTION to send to their friends. You can
use another autoresponder to send the gift, plus whom it's
from, and a little blurb about what they will be receiving.
Always include a way for subscribers to unsubscribe.
Seven. Send out press
releases via email about your eMag. Press releases by email
are different from print ones. They must be short! They must
be newsworthy! We at Skills Unlimited Publishing send out over
150 different print releases a year, and are just beginning
the great adventure online. You may not be able to include
a story, but you can use a short analogy, and put your benefit
in the headline. Always be sure to make your message clear.
About the teacher:
Judy Cullins: author,
publisher, book coach eBook: Ten Non-techie Ways to Market
Your Book Online
http://www.bookcoaching.com/products.shtml
|
