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Autoresponders:
Put Your Business On Autopilot
Teacher: Shelley
Lowery
Autoresponders are one of the
top promotional tools available online today. They are also
known as mailbots, automatic email and email on demand. They
were derived from the very popular fax on demand and designed
to automatically respond to any email message sent to it with
an automatic response.
Their popularity most likely
stems from its vast variety of uses as it eliminates the need
to manually answer every response. Subsequently saving hours
of valuable time. Your information can be available to your
prospective customer 24 hours a day, 7 days a week.
Get your best ad copy ready,
load it to your autoresponder and your business is set to autopilot.
When your prospective customer sends a message to your autoresponder
address, your information will be instantly delivered to their
email address.
There are many ways of utilizing
the power of autoresponders:
- Sample E-zine Copy for potential
subscribers
- Articles For Publication -
A great way for writers to distribute their articles
- Offer Free Powerful Reports
on various subjects and use your signature file at the end
to promote your site or usiness
- Offer Free Resources with
information about your site, product or business
- Information about your Business
Opportunity
- Product listings
- Price list
- Welcome letters
- Thank you letters
- Order Confirmations
- Advertising Rates
Advantages:
There are many advantages associated with the use of autoresponders.
Not only do they automate the daily task of manually replying
to requests for information, but they provide instant gratification
for the recipient. They also enable you to track your ad responses
and gather the email addresses of potential customers.
A good autoresponder service
will automatically send you an email notification informing
you each time someone requests your information.
Selecting a quality autoresponder
service:
When selecting a autoresponder
service, there are many factors that need to be taken into
consideration to ensure maximum performance.
- Personalized responses - This
makes the recipient feel that the letter was sent specifically
to them.
- Automatic follow ups - Studies
have shown it may take up to seven contacts before closing
a sale.
- Unlimited text length - If
you are inhibited by the amount of text your autoresponder
may contain, you may be forced to revise a successful sales
letter, ultimately costing you business.
- Free Unlimited updating -
It is imperative to provide your customers with accurate,
up to date information on your products and services.
- Automatic Notification - You
must have the ability to track your ads performance. You
should be instantly informed each time someone requests your
information.
Advertising Tips:
- Include your autoresponder
address in your signature file.
- When placing classified ads,
instead of supplying your regular email address, use your
autoresponder address.
- Appropriate News Groups
- Opt in email discussion lists
- Guestbooks
- Business Cards
- Letter Head
- Your web site
Key Coding Your Ads:
Tracking your ads response rate
will be the key to your marketing success. Once you test your
ads and determine which ad is pulling the most responses, you
can easily test which classified ad sites are producing results
as well. This will save you a lot of valuable time by only
placing your ads at classified ad sites that produce results.
1. Make a list of the classified
ad sites you intend to post your ad.
2. Number the list of ad sites.
3. You can key your ad using
the subject of your email.
Many times, if you ask for a
certain "subject" description, it may not be provided. To avoid
this problem you can add a simple code to your email tag.
mailto:freeinfo@yourautoadd.com?subject=cl1
This code should contain your
autoresponder address and will automatically fill in the subject
with your ad key when clicked on. The "cl1" stands for the
classified ad site number one. The second ad site you have
listed should be coded as cl2 or classified ad site number
two and so on. By coding your ads you will know exactly where
your leads are coming from.
4. Begin submitting your ad and
replace your normal email address with your key coded autoresponder
address.
You can obtain free autoresponders
with all the amenities mentioned above from any of the following
sites:
GetResponse.com
FastFacts.net
MyReply.com
Autobot.net
Submit your autoresponder address
to AutoResponder Central - An Autoresponder Information Directory.
http://www.web-source.net/links
About the teacher:
Shelley Lowery
is the Webmistress of Web-Source.net.
Your Guide to Professional Web Site Design & Development.
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