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Marketing
- Article Writing
How
to Write and Profit with E-zine Articles
Teacher: Lonnie
Greenawalt
After you have
been on the Internet for a while, you more than likely have
run across some E-zines or newsletters, subscribed to a few
or many, and have started to develop a sense of what this Internet
craze is all about.
Before the Internet
came along, the best way to gain any information was through
the Library, encyclopedias at home, newspapers, radio, or TV.
Now, with just the touch of a mouse, you can acquire more information
on any subject than you ever could.
Once you have
started to narrow down your areas of interest, you will still
find many E-zines that cover your interests.
You will also
begin to recognize some of the names that you see over and
over, even in different E-zines, as authors of articles. With
a well written article, the author has already started to develop
subtle relationship with you.
That is called "Name
Recognition" and develops into "Credibility" for the author.
With the Resource Box at the end of the article, the author
is also receiving free publicity.
Do you think
that these authors are born-writers, best-seller authors, or
unassailable up on their writing pedestal?
Some are, but
the majority are just like you and me.
Are you aware
that you, too, can write articles that can be included in E-zines?
Everyone has
an area of expertise. It may be what you do at work, a hobby
you have, or what you do in your spare time. And you don't
have to be an English Professor to write a well-received article.
First, you must
decide what your topic will be for the article.
You will find
that for the second step it is useful to go to the search engines
and directories and find 4 or 5 related articles to your topic.
This will help you to start organizing your thoughts. With
so much information on the Internet, you will find this to
be not as hard as you might think.
Next, after you
are just bursting to get started, it is time to put your thoughts
on paper. It helps to write a rough draft about what you want
to say and start to polish and flesh out the article.
Remember, the
three main ingredients to an article are;
Introduction
- The first two or three paragraphs should state what
you are wanting to say, the problem you may be trying to
solve for the reader, or anything that is related to the
topic. This is just to get the flow of the article going.
Body - This
is where you attempt to solve the problem, explain what the
topic is all about, or show your "How-to" expertise. Don't
get carried away with just putting filler in your article.
It is better to keep things short and sweet and still cover
all the parts you want.
Conclusion
- The last part of the article is where you conclude
your article. You can't just stop the flow of the article,
you need to wind down to a natural type conclusion.
A helpful hint;
Stay on topic. Don't be talking about fishing and then switch
over to your mother-in-law, unless it may be humorous story
about your mother-in-law and fishing.
The title of
this article also includes how-to profit from your article
and we will get into that now.
Some of the E-zine
articles that you read are really a low-grade sales letter.
To start out it is best to avoid writing those types of articles,
as many publishers are looking for content rich articles and
not sales letters.
The purpose of
the article is to get your name known and build traffic to
your website or subscribers for your own E-zine. So, you want
as many publishers to use your article as possible.
Now, you might
be wondering, "Exactly, how can I profit from writing an article?" At
the end of every article is a Resource Box that has your name
and an actual Classified Ad for your website, product you may
be selling, how to subscribe to your E-zine, and the list goes
on and on.
How to make a
resource box is too much to cover in this article, so I have
included a couple of samples to show you what you can do. Most
publishers will only let the Resource Box contain 5-6 lines
so keep it short.
The first Resource
Box is from Marty Foley, who is an Internet Marketing Expert
in his own right with numerous articles and books related to
marketing on the Internet.
********************************************
Find out how Marty Foley went from a wage slave in the
rat race to successful Internet entrepreneur - working
from a corner of his bedroom in his spare time - without
spending a single penny on advertising. Click now to
discover proven formulas behind this and other online
success stories!
===> http://profitinfo.com/catalog/ <===
********************************************
The next Resource
Box is one that I use frequently. It helps to have three or
four ready to copy-and-paste, depending on what you want to
advertise.
==========================================
Lonnie Greenawalt - http://marketingready.com
AUTORESPONDER WITH A STING IN ITS TAIL!
Lightning fast service, unlimited accounts, devastating
2-tier referral program paying serious MONTHLY residual
incomes while eliminating your competition. How?
mailto:marketing@quicktell.com
==========================================
For a Resource
Box that is short and to the point, check this one out. Jim
Daniels has been on the internet for quite a while and is deeply
involved in Internet Marketing.
------------------------------------------------------
Our online catalog has just been updated to include two
new products and services that are guaranteed to help
grow your biz... http://www.bizweb2000.com/products.htm
------------------------------------------------------
The Resource
Box is the key to where you can make a profit by writing free
articles to be distributed all over the Internet. Spend some
time on building your Resource Box to get the best response
possible.
You will be amazed
at the amount of traffic you can receive from a content-rich
article and a great Resource Box.
About
the teacher:
Lonnie Greenawalt
has written numerous articles focusing on Internet Marketing,
e-zine marketing, and how-to's for your Home-Based Business.
To Subscribe to his e-zine and enter a drawing for a FREE PENTIUM
III COMPUTER, place SUBSCRIBE in the BODY of an e-mail to marketing-news@oaknetpub.com
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