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How
To Make Your Resource Box Sell
Teacher: Michael
Southon
Ezine Articles - they're everywhere!
And little wonder. They're one of the fastest ways of building
traffic to your website. But what many people overlook is the
Resource Box. It's almost as important as your Article. After
all, your traffic comes to you through your Resource Box.
Writing your Resource Box is
an art in itself. You have very little space (5 or 6 lines)
and you want to make the most of it. Here are four key elements
your Resource Box should contain.
1) Your Name
Remember, one of the reasons Ezine Articles are such a powerful
promotion tool is that they brand your name, they establish your
reputation as a an expert. So the first line of your Resource
Box should be a short sentence that gives your name and tells
the reader what you do on the Internet.
2) Your website URL
This is pretty straightforward - you want people to visit
your website. But there's another reason for including your website
URL. As well as being published in Ezines, your Articles will
also be published on websites, often with a live link to your
website URL. And that's going to do wonders for your link-popularity.
Remember, the major Search Engines are making link-popularity
one of the key factors in ranking their search results.
3) Your Newsletter subscribe
address
A given reader may not purchase your product, they may not
even click through to your website, but why not at least capture
their email address? Remember that the average person has to
see your message seven times before they buy your product.
4) Something FREE!
Your Resource Box is probably one of a dozen other Ads in
the same Ezine, all clamoring for attention. Offer something
free and you'll vastly increase the chances of a reader clicking
through to your website.
About the teacher:
Michael Southon
is the author of the popular new eBook, 'Ezine Writer!' Discover
how to dramatically increase your traffic and sales, starting
today: www.ezine-writer.com
Join his twice-monthly 'e-Profit
Tips Newsletter'
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