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Know the Rules
on Getting Paid
Teacher: Julia
Miller
The good news is you've left
Dilbert in the dust of your old corporate cubicle. The bad,
or shall we say challenging, news is that you'll have to figure
out a way to replace that steady paycheck.
There's potential to make and
keep more money in your brave new world as a free agent.
But acting as your own bill collector comes with the territory.
Here are some tried-and-true rules for getting paid:
Rule No. 1. Never agree to
a project without an agreed upon price unless you take the
term "free" agent literally.
Enough said.
Rule No. 2. Agreements should
always be in writing and signed by all parties involved.
Though it sounds like common
sense, a lot of free agents don't want to hassle with contracts,
especially if they already have an existing relationship with
a client. But you have to cover yourself legally. This doesn't
give you license to draw up a contract that only a lawyer can
read, however. It simply means writing something that might
say, "Here's what I'll do, here's when I'll do it, here's what
it costs to get me to do it. Pay half up front or half at such
and such a time, the rest upon completion."
Some in the free agent community,
particularly those in highly specialized technical fields,
believe their expertise allows them to bypass traditional contracts
in favor of a verbal agreement later firmed up, say, via email.
As one Internet entrepreneur put it, "I look at the technical
talents I possess as the keys to operating my clients' business.
If there was a dispute and I shut down their website, they
would suffer immeasurable amounts of bad publicity." Nonetheless,
no matter how much you trust a client and how much confidence
you have in your own talents, you're wise to cover your bases
with some kind of formal, written agreement.
Rule No. 3. Send out your
invoices in a timely manner.
To help ensure clients pay within
the normal 30-day billing cycle, make sure your invoices are
clear and timely and include the exact amount agreed upon for
services delivered. Make sure the date is accurate, and you
might even want to state the date when payment is due. "Timely" means
sending invoices out in the same month in which you perform
your work, not next April when your accountant is screaming
at you. Also consider a discount for prompt payments. Five
percent or less is usually sufficient.
Rule No. 4. Follow up.
If you have slow-paying clients,
don't hesitate to send out a friendly letter with another bill
marked past due. Some experts even suggest calling clients
on the 20th day of the billing period to see if they've received
the bill. Then, if you should need to call back or send a letter
to collect on an overdue payment, you can make the embarrassment
work in your favor. If you do need to send out a reminder letter
to a client, make it firm and short, yet still somewhat friendly
and sympathetic. You want to maintain good relations with your
clients, realizing that he or she may have temporarily overlooked
the billings. Then, if necessary, send a less sympathetic letter
that says something like, "If this matter isn't resolved in
the next 10 days, I'll be forced to consider legal action."
Rule No. 5. Don't extend credit,
at least in the beginning stages
of your business. You'll only be asking for trouble. But if
you change your mind down the road, do all you can to check
out a potential client's financial reputation.
Rule No. 6. Know where to
go for help.
Most states have an arbitration
system that can help you collect debts without an attorney.
You can even look in the phone book for your local Better Business
Bureau, which can serve as a forum for arbitration. If the
debt is old and your client has skipped town, you might consider
turning the debt over to a reputable collection agency, which
often costs as much as 40 percent of the recovered money. Finally and
many veteran free agents will be shaking their heads in agreement
here you may even be forced to resort to that last ditch
show-me-the-money tactic suing a client in small claims
court. Just remember that old saying: You can't squeeze water
from a stone.
Rule No. 7. Staying solvent
also means maintaining your sanity,
and there are plenty of software
programs available to help you manage your money and cut down
on paperwork. Quicken, Quickbook and Microsoft Money are all
programs geared towards the free agent.
About the teacher:
Julia Miller is
a Los Angeles-based writer who regularly covers business and
technology issues. A Senior Communications Specialist at Computer
Sciences Corporation, she writes a monthly online newsletter
related to the information technology industry, and also writes
a monthly marketing column for Entrepreneur's Home
Office e-zine. A former
West Coast Editor of Creativity magazine and a reporter for Advertising
Age, she wrote a humor book that was published by Penguin in
1994 and two business guides for Entrepreneur Books, "The Internet
Entrepreneur" and "The Apparel Entrepreneur." Her work has appeared
in the Los Angeles Times, Daily Variety, Selling Power and Fashionwest.
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