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Using Tables
as a Strategic Sales Tool
Teacher: Candice
Pardue
Why Tables?
Tables have helped me to do the
following while designing my website:
- 1. Establish organization.
- 2. Create sections on my
web pages that are neat and uniform.
- 3. Build a unique sales
presentation with direction.
With tables, I've been able to
build an effective site that gets results, and you can too!
Below are a couple of table tips
to help you design a customer-oriented site for web success:
Table Tip One - The Two-Column
Web Page
What I mean by "two-column" is
to divide your table into two columns - one for your text writing,
and one for your navigation bar.
Which side your navigation bar
will be on is up to you, but it is recommended that your side
navigation bar be located on the left for the best results.
The reason for this is that a person's eyes are generally drawn
to the right of a page (even when online). So, you can see
why it would be wise to have your "headline" and sales presentation
to the right.
However, if you're operating
a site that's very similar to a mail order catalog with many
products, you'll want to place your side navigation bar on
the right. Have you ever noticed that most mail order catalogs
have their listing indexes on the right-hand side of the pages?
And, since your site will attract the same type of customers,
you'll want to keep your web page looking close to what they're
accustomed to seeing in the catalogs.
Table Tip Two - The 600 Pixels
Rule
What's the 600 pixels rule? It's
very simple. I discovered quickly that my web pages did not
appear the same on every computer system available. And, because
I have no control over which system my "potential" customers
will use to view my site, I changed my table sizing to be "system" friendly.
By making the overall "width" of your table 600 pixels, you'll
have a much better chance of your website looking decent on
various computer systems.
Some people online use big screens,
some small and some have special set-ups where space is limited
for online viewing.
A safe table width size for your
web pages is 600 pixels. This size will help prevent your site
from looking distorted on systems that are different than your
own. I haven't had any complaints since I changed my table
sizes to 600 pixels. But, before the re-sizing, I had several
people to email me with complaints about my site's design.
These two tips alone have helped
my website tremendously! I've tried other techniques of design,
but found that these methods get positive results. Give them
a try!
If you're just starting in the
world of web design, perhaps you'd like to learn how to design
your own website using tables. Go
here for details
about the Web
Design Training Course for
beginners...
About the teacher:
Article written
by Candice Pardue, Online Success for Internet Business. Subscribe
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